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Jasmine & Tyra Dyson are the dynamic mother/daughter duo who co-founded The Brand Xperience Lounge, a branding and experiential marketing firm for small businesses and Boss Up Girl Co., a women’s empowerment community for entrepreneurs and business professionals. With a combined 30+ years experience in business development, branding, human resources, event planning, digital marketing, graphic/web design, and more, they’re on a mission to help small businesses do BIG business. With branding and strategic marketing at the forefront, the duo prides themselves on helping small businesses position themselves as the premier choice in their industry – creating #THEULTIMATEBRANDEXPERIENCE.


In addition, Jasmine and Tyra believe in the unyielding power of the woman. On their journey, they were confronted with the reality that there were very few authentic spaces for women to win in business TOGETHER. Not one woman at a time or one woman on top, but many women collectively sitting on the throne together. Thus, the birth of #BOSSUPGIRL a call to action for women to take power over their lives and dominate in life, career, and business; while redefining what community and sisterhood look like. It is their mission to prioritize collaboration over competition, and champion wealth, wisdom and wellness above all. If you’re ready to #BOSSUP your life, career, or business, Jasmine & Tyra Dyson are the ones to make it happen.



A Jill of all trades(and master of many), as she likes to call herself – Jasmine O. Dyson(J. Dyson the Brand) is a Serial Entrepreneur, Millennial Biz Coach and Amazon Best-Selling Author with a passion for helping people S.H.I.N.E. As the Chief Brand Officer of The B. Xperience, she helps CEO’s and small businesses refine their vision, strategically align with their audience and dominate in their space. Using her love of fashion and all things design, she infuses her natural eye for presentation, with her obsessive attention to detail and strategic brilliance, to create SHOW-STOPPING brands that not only look good but function like a well-oiled machine, or fancy sports car. Think extreme makeover on steroids!


Jasmine is the brains behind some of the most impeccable brand transformations. But, her mission is to not only make sure you look good, but that your foundation and interior systems are operating in tip-top shape. I mean who doesn’t love a well-built and well designed house. Jasmine believes that every achievement starts with the brand of YOU, so she challenges individuals to hone in on their strengths and weaknesses to build a brand that matters.


“My S.H.I.N.E(Success, Happiness, Intellect, Name, Excellence) puts no shade on you!

If you’re going to rise, you might as well SHINE!”




Tyra Dyson, CMP is a Certified Meeting Professional and Networking Guru. Her colleagues call her one of the “MUST-KNOW” people in the events and hospitality industry, because of her strong alliances with suppliers, planners and vendors around the world. Tyra credits her success in life and business to a simple principle – Investing In Yourself.


More than 20 years ago, as a secretary for the federal government, she made the decision to stop playing small and create a career doing something she loved. With no professional experience she invested time volunteering, money taking classes and resources networking and getting in the right rooms to transition herself into what is now a blossoming career in the events industry.


Tyra is an advocate for “betting on yourself” and never being afraid to make the necessary investments to grow, because she has seen first hand the impact of that. People often ask her her secret to success, and well this is it!


“RISE – Represent in Style & Excellence”