Jasmine & Tyra Dyson are the dynamic mother/daughter duo who co-founded The Brand Xperience Lounge, a branding and experiential marketing firm for small businesses and Boss Up Girl Co., a women’s empowerment community for entrepreneurs and business professionals. With a combined 30+ years experience in business development, branding, human resources, event planning, digital marketing, graphic/web design, and more, they’re on a mission to help small businesses do BIG business. With branding and strategic marketing at the forefront, the duo prides themselves on helping small businesses position themselves as the premier choice in their industry – creating #THEULTIMATEBRANDEXPERIENCE.
In addition, Jasmine and Tyra believe in the unyielding power of the woman. On their journey, they were confronted with the reality that there were very few authentic spaces for women to win in business TOGETHER. Not one woman at a time or one woman on top, but many women collectively sitting on the throne together. Thus, the birth of #BOSSUPGIRL a call to action for women to take power over their lives and dominate in life, career, and business; while redefining what community and sisterhood look like. It is their mission to prioritize collaboration over competition, and champion wealth, wisdom and wellness above all. If you’re ready to #BOSSUP your life, career, or business, Jasmine & Tyra Dyson are the ones to make it happen.